A well-defined B2B customer persona enables you to reach your ideal clients. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market research. What t
Business Services: What They Are and Why They Matter
From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can position your company for success. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add significant impact. Common